At JumpStart we continually develop new websites for up and coming businesses throughout Ireland and abroad. Quite simply having a website is not just a nice to have anymore; it’’s an essential aspect of the whole marketing process. One of the first questions I usually get asked is “I want a new website for my business where should I start?” I think many people get overwhelmed with the thought of having to get a website designed for their new or existing business, especially if they are not savvy with the web and the latest technologies out there.
When I do client consultations, they usually ask me on where to begin. In the design process, I initialize it with the logo development. In developing a company logo, I make sure that it has longevity, originality and portrays your company in a serious light. It is a great way to start the overall web design. Doing start-ups are not as complicated as developing existing websites. We have more command, can offer new ideas, and present several options on the first while the latter have already their own terms and personal preferences.
A company that has been around for a while is likely to be reluctant to change its logo because their customers have come to recognize the logo. They would be willing to invest for a new website for a change but not when it comes to their logo face-lift. An instant change is not a good idea but applying a variety here and there would not do any harm. Many well-known companies have made that leap. Did you know that Apple’’s original logo was Isaac Newton under an apple tree? Or that Nokia’’s original logo was a fish? Logo is a must to build brand image because it conveys the qualities and thoughts of the business to the people and this should be carried out to the web presence. There are three main aspects to remember in developing a remarkable logo, the name, the colors and the tagline.
The most memorable business names are also the most simple; not a bunch of scientific, fancy, high-sounding company names. Bottom line is, your name must portray what the company does. If you have a SEO (Search Engine Optimization) friendly website, potential customers are inclined to know more about you and this could be achieved through the use of the right keywords when you purchase your domain name. You will get maximized traffic and your website can be on the top rank in Google where more and more people can click on it. SEO is an essential aspect of web marketing.
Color is also important, Without going into too much detail on what each color means, remember when you choose a logo, these colors will also be used as a palette for your website. It’’s recommended that you use no more than three or four main colors on your website in total, anything above that becomes confusing to the person viewing your website. If you use blue and gold in your logo, expect to see those colors feature heavily in the web design.
The Tagline of your website is what makes a direct impact on your branding than anything else. As a matter of fact, customers relate to the baselines and taglines of products and services more easily than they do to the product itself. Taglines are also very beneficial especially if your company’’s name does not represent what it actually does. Take these famous and unforgettable taglines as examples: Don”t leave home without it. (American Express), Just do it.(Nike) Where’’s the beef? (Wendy’’s), Think different. (Apple Computer), The original cider (Bulmers), Tastes great, less filling. (Miller Lite), Melts in your mouth, not in your hands. (M&M Candies).
A logo is the first visual image that anybody is going to have of a company. It represents everything the brand stands for that can help you with the overall web design process of your website. The main points to be taken into account in creating a logo would be the name, the Color, and the Tagline.
At Jump Start, we specialize in logo development. We have the right ideas to match what your company wants to convey to the audience. We got what it takes to make maximize the business potential of your website. Please feel free to contact us at your convenience for logos or web design assistance.
If you want to learn more about logo design then visit JumpStart Marketing. We are an Irish based Web Design Company.
categories: websites,marketing,website design,logo development,web design,SEO,web marketing
