For anyone who may be new to getting an online business up and running here is a rather quick explanation of a couple of very important marketing terms you may have seen around. Understanding what they mean and how to use them will be crucial to your website’’s success.
SEO stands for Search Engine Optimization and PPC stands for Pay Per Click. Pay Per Click are the small website ads you will see on the right-hand side of the results page when you perform a search on Google. If you click on any of those right-hand side results you will be taken to the advertiser’’s website and the advertiser will be billed a certain amount of money for that “click-thru”. How much money they have to pay depends upon many factors that I will not be going into in this article, however the costs involved are in the control of the advertiser and how he decides set up his campaign. The price per click can range anywhere from $0.25 cents up to $10.00 or even higher and this is dependent upon the keywords that advertiser is competing for alongside the other advertisers. These same types of ads are not only seen on Google but all over the internet on other search engines and even on some social networking sites.
SEO on the other hand has no fees associated with it (unless you hire the help of an seo company or seo specialist to do the work for you) but requires many months of working with your website and various techniques that will help to get your site “naturally” listed (with enough work and time a 1st page listing is also possible) on the left hand side of the search results pages.
Both of these methods (SEO & PPC) can be used to get your website onto page 1 of a search engine results page. Pay Per Click campaigns cost money but if you”re willing to pay enough per click you can immediately gain your website access to the first page (the right-hand side, remember?) Search Engine Optimization, although free of charge, is a long process that requires some basic knowledge and skills to perform. It can be a matter of months or more before your website would be listed high up enough to receive any real traffic but it is clearly the way to go here, unless you are willing to pay for PPC fees for the rest of your website’’s life.
In the beginning it is usually best to utilize both methods simultaneously at least until the SEO portion starts to take hold and then you can slowly begin to cut down on the Pay per Click ads. An SEO specialist or SEO company can help you with both types of campaigns and is a highly recommended place to start if you absolutely need a return on your website investment within your first year of operations. Start your research, do the required reading, then begin making some of the decisions…and good luck!
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