Every year a lot of SEO competitions take place around the world. Basically the company that administers them comes up with a word that has not existed until that point. This means two things – that there are 0 results in the search engines (Google) and that the playing field is even.
After a predetermined amount of time – usually six months after the beginning of the competition on a particular day at a particular time the made up word is being looked up pin Google and the website that comes up first wins. Simple as that. In addition the the fame the winner also gets a big cash prize. However more people to do for the fame and not for the money
For the most time the SEO competitions are specific for a country. In cases like this the made up word is in that particular language. For instance right now there is a SEO competition in Bulgarian. The made up word is which is read backwards. In the end of March whoever comes up first in Goolge.bg for the keyword would be the winner.
Sometimes when the word is in English it means that almost the whole world takes place in the competition. To increase their chances of winning people compete in groups and the winners divide the prize among them.
As I said it is always more about the fame that comes with winning and not about the money even though the two things are related. What I mean is that the winners are being contacted by different companies that need that type of services.
I have talked with a lot of people who do SEO for a living but are afraid to compete in these contests. When I ask them why the most common answer is that they don’t believe they could win. To a certain degree I can relate to what they are saying. On the other side winning should be why they enter the competition in the first place. The main reason should be so they can learn something.
I am the primary example of what I just said. I signed up for the third SEO contest in Bulgaria and it has been a month and a half since it started. I feel like I have learned so many things that otherwise would have taken me months to learn under normal circumstances.
If you wish to participate in SEO competitions but don’t feel like you don’t have the knowledge – don’t despair. Read my ipotpal blog. This is the website I use in the third annual ipotpal competition in Bulgaria
