Search Engine Optimization (SEO) is used to attract favorable rankings for a Website or Web pages from the search engines. Google is the search engine that most sites aim to please, but all search engines should be considered when addressing an overall SEO game-plan. Search engines all rank pages slightly differently so that SEO techniques that work with one search engine are not necessarily going to work with all search engines.
With the Microsoft Bing search engine rumored to be in the process of allowing social media postings into their ranking lists, there is a brand new need to be using SEO techniques on Twitter postings and FaceBook postings to ensure proper linkbacks into a master Website that is attempting to stay in the top ten ranking spots on a search engine like Google. SEO techniques must interact from outside of a Website and from inside of the site that is trying to achieve high rankings.
Over the last few years, Google has started to penalize Websites that attempt to use dirty tricks in order to achieve good ranking places in the lists. Using keywords or keyword phrases too many times or having a page redirect to a different kind of Website is enough to sink a site to the bottom of the ranking lists. Google is interested in listing sites that are putting forth high-quality information first.
SEO writers use tricks with word phrasing and word placements on the Website pages to prove to the search engines that they have only solid information on their pages. This word placement procedure is called ‘key-wording’ and it includes using key terms related to the Website contents in specific places on the pages to let the search engines know that the pages are all discussing those words. SEO keywords will hurt your rankings if they are used too often, or not often enough.
Since the search engine optimization techniques are so intertwined and complicated to follow, many Website owners will hire experts to help with all or parts of their SEO campaigns to ensure top-quality performances.
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