So you have built your own website, great! Now you need to attract visitors? If people do not know you’re there, and if your not listed in the search engines, your visitors will never find find you. And if your visitors can’t find you, you can’t make any sales. SEO will make your website noticeable on the internet, and this short guide will help you bring targeted website traffic to your site.
Optimizing your website You have heard the expression that “content is king” well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index’s it into a database. But if your content doesn’t match what you are selling, you won’t be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don’t just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won’t give you a very high rank in the search results.
Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, “cheap calculator” instead of “click here”.
Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.
Offline Advertising Be sure to market your website offline. Advertise in local newspapers, even laundry mats on there bulletin boards.
Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.
Make Sure Search Engine Crawlers Can Read Your Site The search engine bots, can only read plain text websites. No matter how nice your flash animation is, search bots cannot read the content inside that animation. So, try to avoid Flash animations and JavaScript on your website when there is content involved.
Don’t Use Frames Never use frames in the design your website! Lots of search engines simply skip over web pages with frames due to the fact that they are a difficult to be seen apart from each other by visitors. For instance, if your frame page consists of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.
Stay Away From Spam Sites and Don’t Spam! Do not leave your link on abandoned guest books, forums or spam your link on every website you can find. The risk exists that Google may classify your website as a spam site and will not show your site in the results.
And for the final thought… Make sure that you submit your website URL to all the search engines and directories you can each and every month. This will insure that your site is always indexed in the results.
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