Patient testimonials for your medical spa, plastic surgery practice, or cosmetic dermatology clinic, third-party reviews and endorsements, media coverage these can all differentiate your practice, improve your image, and convince potential patients to give you a shot.
Medical spa marketing along with search engine optimization (SEO), pay per click (ppc) and even select direct mail can put your cosmetic practice in front of more potential patients, but real patient testimonials can provide the base level of ”trust” that initiates a first phone call.
The three types of third party validation for medical spas, plastic surgeons, and cosmetic dermatologists:
Existing Patient Testimonials: Very common. (You”ve seen this if you”re not already doing it.) Prominent display of your patients saying nice things about you.
Trusted Cosmetic Medical Associations: ASAPS, AAD, FACS, or ASDS logos on your site build patient trust. Of course, these medical associations understandably restrictive and very protective of their ‘’status”. This leads to less the formation of restrictive medical associations. MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine that wouldn”t be accepted to core physician associations.
Third Party Endorsements and Validations: Botox ”premier providers” is an example of third party endorsement as are others that are run by medical service companies. (If Medical Spa MD links to your site it’’s a third party endorsement.) Interestingly, third party endorsements actually have a more favorable impact than association endorsements since the third party is often more ”relevant” to the initiation of a financial transaction.
When you receive these kinds of accolades or promotions from prominent third-party players, it validates what you”re doing and provides the potential patient you”re marketing to a level of instant comfort that you”ve already been checked out and are the ”real deal”.
Small changes in the way you”re handling your patient testimonials and third party endorsements can produce dramatic effects for your medical spa or cosmetic practice, especially online, where the vast majority of patients are now searching for information before first contact.
Medical Spa MD: Quick strategies for piling up and using patient endorsements
First, target the places your patients already are, your existing medical spa or cosmetic practice. But, be smart with your marketing and you”ll be able to reach far out into the community and gain the endorsements of prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare legal and media write-ups: The media only runs two types of story; we found something good and, we found out something we thought was good, was really bad. Uncover the ways to build this kind of content that you can use on your own site, and share with you local media outlets.
Create ready-made strong cosmetic medical and human interest content with strong visuals: Everyone loves photos. If your Thermage or breast augmentation before and after pictures look amateurish, you”re losing both traffic and potential paying patients. Learn how to upgrade your photos and make them consistent and attractive.
Ensure your patient testimonials receive front page placement: Your patient testimonials should include a smiling photo, real name, and a stellar testimonial. Many patients won”t want to be identified but some won”t care. (These are NOT in the before and after section.) Learn how to get patient testimonials that are impressive, candid, and truthful.
Look for latent patient traffic, not spikes, from these techniques: The effective use of third party endorsements and patient testimonials work and drive patient flow, but it’’s not a technique that provides an instant boost. It’’s begins a trend and compounds over time.
If you”re practice is not using real patient testimonials and prominent third party endorsements to drive patient flow, start, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit.
Download your Free Medical Spa Report on marketing patient testimonials at Medical Spa MD a growing physician community of Plastic Surgeons, Dermatologists and Aesthetic Physicians with more than 2,000 Members worldwide.
